Let’s talk #Superstars! Rita Ora: singer/ songwriter/ entertainer and designer NOW.
By wearing one of these old Adidas trackies she brought the classic back into fashion. Reason enough for the German sportswear label Adidas to oblige the 24 year old Slasheuse for a design cooperation. Now she introduced her new Capsule Collection named ‘Super Pack’. A little Pop Art comic superhero overdose theme inspiration ‘BANG. PUFF. BOOW!’ which will be available in the shops and online 1st of March 2015.
What Rita wears sells. On the Adidas ORIGINAL youtube channel she philosophizes about the similarities and difficulties of her work, designing and the role as a superstar. But not only seeing herself of being one. She proves that the Superstar Original whatever one does to him will stay a Superstar Original. A clever move when you just put your name on a classic shoe.
Superstar Rita Ora for the Superstar Original what a smart marketing move from Herzogenaurach!